BRAND HEALTH CHECK
WHAT IS CAMPAIGN EVALUATION?
Review the effectiveness of campaign evaluation helps you brush up your PDCA process. We analyze and report to you what has worked and where to improve.
WHY US?CAMPAIGN EVALUATION
- Rich panelist database: We have more than 500,000 Vietnamese panel database and propose you the audience based on the profile or product ownership.
- Superb quality assurance: Campaign effectiveness is very subjective topic as it calls for their memory. Our quality assurance system picks out the contradictions and contact them for clarifications when necessary.
- Professional team: We conduct many campaign review surveys and our team is fully experienced to delivering you more than what you expect for your future marketing communications.
USE CASECAMPAIGN EVALUATION
Electronics use case of Campaign Evaluation in Vietnam
Pre / post campaign survey to see the changes in such KPI as top-of-mind, brand awareness and brand likeness. We analyze the reasons of up / downs by differences of profile or other context.
FMCG use case of Campaign Evaluation in Vietnam
Check the effectiveness of their campaign against the competitors to evaluate the effectiveness of the marketing communications. Analysis by the product usage to see the impact of brand shift.
Food use case of Campaign Evaluation in Vietnam
Regular monitoring of the campaign effectiveness and the brand evaluations by covering recognition, impressions and purchase intentions as well as the contribution to the company images.
PROCEDURECAMPAIGN EVALUATION
Step 1 of procedure for Campaign Evaluation in Vietnam
Contact us to share the campaign details, as well as what you would like to evaluate.
Step 2 of procedure for Campaign Evaluation in Vietnam
Our professional team comes up with the proposal of the method, questionnaire design and target audience to get the best output to suit your objective.
Step 3 of procedure for Campaign Evaluation in Vietnam
We dispatch the survey to the target audience. the survey collection status is monitored real-time as well as the real-time quality assurance.
Step 4 of procedure for Campaign Evaluation in Vietnam
The full report that includes voice of the respondents, strength, weakness as well as the recommended action will be presented to your management team.