HOW IT WORKS
Focus group could end up with the boring consumer conversation unless you plan it very well. The professional moderators and market researchers from AZ GROUP will guide you the structure based on your objective, to understand their insights between the lines.
The briefing session to understand the goal of the project. All you need to share is what audience you would like to recruit and the goal of the project.
The team works on the guideline to design the session, to get their insight in an effective manner, as well as recruiting the best.
Our experienced moderators play the role that works as MC of the session to get the best of their opinions in the most natural way.
We summarize the session into the report so that you and your management team will understand what was the pain points and what would be the effective actions for that.